website must-haves for a coffee brand
Not all websites are created equal. Let's dive into the website requirements for a coffee brand.
Shop Pages
A coffee brand that sells products online direct to consumers must have a shop page. Effective shop pages include product images, a working “Add to Cart” button, and product descriptions including coffee bag size, brew instructions, and flavor profile.
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Include a quantity selector (because who buys one bag at a time!?) and an ability for the customer to choose the ground type.
Are there any other details that you think would be important to include in a product description? Share your experience in the comments.
Return Policy
A return policy page is also necessary for any company that sells products, even if returns are not accepted.
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The more lenient the policy, the more attractive a new brand is to consumers. A return policy with a large window and free shipping lowers the shopper’s risk of giving you their money. This means more checkouts for you!
Have you ever purchased from a website that didn’t have a return policy page or had a poor return policy? What was your impression of that company?
Contact Information
Just like the return policy, every company needs to have a “Contact Us” page that they can easily access from both the header (top) and footer (bottom.) Website visitors are more likely to trust a company that they can get ahold of, and you certainly want to provide a way for customers and store buyers to reach you!
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Add chat support so you can answer customers’ questions in real time.
Do you prefer shopping on websites that have chat support?
Brand and Coffee Bios
Also known as an “About” page, a brand biography is an emotional touchpoint for your coffee brand, deepening trust and increasing brand loyalty.
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Visitors are curious about the ethical and environmental impacts of coffee farming. If you can highlight factual goodness about where your coffee comes from, then also include that on your About page.
Have you ever visited someone else’s About page? What did you hope to find there?
Responsive Design
It’s frustrating to reach a website that doesn’t make sense on your phone, and it’s a silly reason to miss out on a sale! Most users are surfing the internet on tiny screens, and you also want your coffee website to look great on a bigger screen, too.
Have you ever tried to buy something online, but needed to be on a computer to complete the purchase?
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Testimonials
Have you ever wanted to try a new product, but you felt hesitant to try it because you didn’t know if other people liked it?
Testimonials are recommendations by other customers that talk about what their experience was of a product, and why others should try it. They can be in the form of quotes, reviews, or even “As Seen In” logos from businesses that sell or have featured your coffee.
Overall, testimonials instill a sense of trust in your product – they’re a message to hesitant potential customers that says, “this product is safe for you to spend your money on.”
Have you ever decided not to purchase a product because you couldn’t find reviews about it?
Coffee Storage Guidelines
In the vein of gathering positive testimonials about your coffee, you’ll want to make sure that customers know how to properly store it, otherwise their experience may be soured.
Adding storage guidelines to your coffee product page can help existing and potential customers know how to keep their coffee fresh and tasty.
Have you ever purchased a food product only to have it spoil because you didn’t store it properly?
Email Signup Form
Consumers have come to expect a discount code in exchange for their email address, and the footer is a great place to feature an email signup form.
Include direct language about the discount you’ll be offering and be sure to have an automated email system in place to help deliver the code right after someone signs up. If you don’t have an email system then you can contact us for help.
How much of a discount do you expect when you sign up for someone’s mailing list?
Language Translations
Including language translations is a nice touch if your target market is in a geolocation where multiple languages are spoken. Translations can also align well with your brand if it is tailored to a dominant-language market that lives in an area of a different language. For example, our client, Baracoa Coffee Company, specializes in Cuban coffee, so it only makes sense to include Cuban Spanish language translations on their website. It’s a nod to their market and it makes their website more accessible to Spanish-only speakers.
Have you found it more enticing to shop on a website that has language translations?
We hope these tips have been helpful for you. If you have any suggestions or questions, feel free to leave a comment below.
