case study: welcome emails for jungle gurl
Learn more about an email marketing strategy for specialty swim and resort wear brand, Jungle Gurl.
Photo by Jungle Gurl
how it started
Their original welcome email had a low 4.8% click rate (the rate at which viewers actually click on links within the email instead of scrolling past them)
Only $435 in revenue had been generated over 10 months
what we improved
Designed a more engaging email layout with high-quality imagery and stronger CTAs (Calls to Action, or prompts that help the audience link to more of Jungle Gurls’ content)
Wrote emotionally- appealing copy that was on brand
Included “recommended products” that the email system suggests based on the audience viewer’s past behavior or the store’s best-selling items
Updated the subject line & preview text to be more captivating and encourage more email opens
We also added a signup form to their website, including a birthday field for a separate email promotion that sends on the new audience member’s birthday
Adding a pop-up form to Jungle Gurl’s website encouraged +155 contacts to sign up or add their birthdays to their existing subscriber profile over 18 months.
how it’s going
The click rate jumped from 4.8% to 19.5%
$4,417 passive revenue generated over 18 months, allowing Jungle Gurl to focus on what they do best: handcrafting luxurious modern silhouettes and collaborating with other amazing brands like Fear of God
Photo by Jungle Gurl
make your email marketing work for you!
While building a website and posting on social media are best practices for most businesses, email marketing is a fantastic tool that is often overlooked.
A well-thought-out email marketing strategy can:
Encourage more traffic to your website, further boosting your site's search engine rank
Drive continuous passive revenue
Emphasize special events, sales, and promotions
Be a low-cost way to grow your audience
Educate your audience about your mission, values, and offering
Build trust and loyalty with your audience
Warm up cold sales leads
Win back previous customers or clients
Work in tandem with your other marketing strategies, like digital ads, direct mail, & SMS
The moral of this story? Don’t underestimate the power of email in this social media-crazed world!
Do you have an email strategy? If so, what challenges and benefits have you experienced?